Muzochitika zochititsa chidwi zomwe zikulonjeza kuti zidzasintha kusintha kwa malonda a mayiko, United States ndi China zalengeza chigamulo chokwanira cha msonkho lero pambuyo pa miyezi ya zokambirana ku Geneva. Chilengezo chogwirizana, chomwe mayiko onse awiriwa adalengeza kuti ndi "chipambano chopambana", chimachotsa mitengo yamitengo yomwe yakhalapo kwanthawi yayitali pazinthu zambiri, kuphatikiza kutsitsa kwakukulu kwa zida zamasewera monga zopalasa ndi pickleball. Kwa opanga ndi ogulitsa kunja m'mafakitale omwe akutukukawa, mgwirizanowu umatsegula mwayi womwe sunachitikepo wakukulitsa mwayi wamsika ndikulimbikitsa mgwirizano wapakati pa Pacific.
Mkangano Wazaka Makumi Atali Wathetsedwa
Mgwirizanowu umamaliza zaka za mkangano wamalonda womwe unayamba ndi nkhondo yamalonda ya US-China kumapeto kwa 2010s. Pazaka khumi zapitazi, mitengo yamitengo pazamasewera zopangidwa ku China idakwera pakati pa 15% ndi 25%, zomwe zidapangitsa kusatsimikizika kwa otumiza kunja ku US ndikukweza mitengo ya ogula. Pickleball—Masewera omwe akukula kwambiri ku America kwa zaka zitatu zotsatizana—ndi padel, mtundu wosakanizidwa wa tenisi-squash womwe ukuchulukirachulukira, adakumana ndi zovuta zina. Ogulitsa nthawi zambiri amapereka mitengo yamitengo kwa ogula, kulepheretsa kufunikira kwa ma premium paddles ndi zowonjezera.
"Kulengeza kwamasiku ano sikungokhudza mitengo yamitengo yokha, koma kukhazika mtima pansi ndikukhazikitsanso chikhulupiriro," adatero Woimira Zamalonda ku US Katherine Lowe pamsonkhano wa atolankhani ku Geneva. "Pochotsa zotchinga izi, tikupatsa mphamvu mabizinesi kuti apange zatsopano, kupikisana, ndikupereka phindu kwa othamanga mamiliyoni ambiri."
Ubwino Wapompopompo kwa Padel ndi Pickleball Suppliers
Kwa opanga aku China omwe amagwiritsa ntchito zida zapamwamba kwambiri zapadel ndi pickleball, mgwirizanowu umathetsa vuto lalikulu. Makasitomala aku US, omwe amapitilira 60% ya malonda a pickleball padziko lonse lapansi, anali ndi chidwi ndi ndalama zomwe sizingadziwike. "Makasitomala athu tsopano atha kuyitanitsa ndi chidaliro, podziwa kuti palibe mitengo yobisika kapena kuchedwa," atero a Zhang Wei, CEO wa PowerStrike Sports yochokera ku Shenzhen, wotsogola wotsogola wamapalasi ophatikizika. "Kumveka uku kumatilola kuyang'ana kwambiri pa R&D ndi mgwirizano wautali."
Ofufuza zamakampani akuwonetsa kuti kuchotsedwa kwamitengo kudzachepetsa mitengo yamalonda ndi 12-18% pamitengo yamtengo wapatali, ndikufulumizitsa kutengera ana m'misika wamba komanso akatswiri. Ndi kutenga nawo gawo kwa pickleball kupitilira osewera 50 miliyoni ku US kokha, ogulitsa akuyembekeza kuti 30% achite opaleshoni pofika Q4 2025.
Strategic Wins for American Businesses
Ma brand aku US ndi ogulitsa nawonso adzapindula. Pochepetsa kutulutsa kwazinthu zopangidwa ku China - monga nkhope za kaboni fiber ndi ma polima - makampani amatha kutsitsa mtengo wopangira ndikubweza ndalama zomwe zasungidwa m'mapulogalamu otsatsa komanso oyambira. "Izi ndizosintha kwambiri pakukula kwa pickleball m'madera omwe alibe chitetezo," adatero Jessica Torres, woyambitsa wa SpinServe Pickleball yochokera ku Denver. "Zida zotsika mtengo zimatanthawuza ma ligi ambiri, makampu a achinyamata, komanso kupezeka."
Mgwirizanowu umaphatikizansopo zachitetezo chazidziwitso, kuthana ndi nkhawa zomwe zakhala zikuchitika kwanthawi yayitali pazinthu zachinyengo. Kugwirizana kwa kasitomu kokwezeka kumathandizira kutumiza katundu mwachangu, kuwonetsetsa kuti kuchuluka kwa zinthu zomwe zikufunika panyengo (mwachitsanzo, kugulitsa patchuthi) sikubweretsanso kuchepa kwa zinthu.
Nyengo Yatsopano ya Global Sports Commerce
Mgwirizano wa Geneva ufika pomwe masewera onsewa amapitilira niche. Padel, yemwe ali kale ndi msika wapadziko lonse wa $ 2 biliyoni, akuchulukirachulukira m'matawuni aku US, pomwe kuphatikizidwa kwa pickleball mu 2028 Los Angeles Olimpiki kwadzetsa chidwi padziko lonse lapansi. Katswiri wazachuma pazamasewera Dr. Michael Yuan anati: “Kutsika mtengo kumapangitsa kuti anthu azipeza zida zapamwamba kwambiri. "Tikuyang'ana zotsatira za domino: osewera ambiri, masewera ochulukirachulukira, ma TV ambiri - zonse zimalimbikitsidwa ndi zida zotsika mtengo komanso zapamwamba."
Opanga aku China akusintha kale. PowerStrike Sports ikukonzekera kukhazikitsa malo ogawa ku California kugwa uku, ndikuchepetsa nthawi yobweretsera kuchokera masiku 30 mpaka maola 72 kwa makasitomala aku US. Kampani yolimbana ndi AcePaddle yalengeza za ndalama zokwana $20 miliyoni pakufufuza kwazinthu zokhazikika, mogwirizana ndi zolimbikitsa zopangira zobiriwira za Biden.
Kuyang'ana M'tsogolo: Kugwirizana Pampikisano
Ngakhale kuti mgwirizanowu ndi wofunika kwambiri, okhudzidwa akutsindika kuti kukambirana kosalekeza n'kofunika. "Njira zamalonda ziyenera kusinthika malinga ndi momwe ogula amachitira," adalimbikitsa Li Qiang, Nduna ya Zamalonda ku China. "Cholinga chathu tsopano ndikupititsa patsogolo zachilengedwe momwe makampani aku US ndi China apanga ukadaulo wotsatira wamasewera."
Kwa mabizinesi ang'onoang'ono ndi apakatikati (SMEs) mbali zonse za Pacific, uthengawu ndi womveka: malo osewerera akuwongolera. Misonkho ikatha m'mbiri, mgwirizano-osati mpikisano-udzafotokozera tsogolo la masewera osangalatsa.
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Nthawi yotumiza: May-13-2025